Sale of real estate -

Analysis of competitors It is worth studying the market.

Put yourself in the shoes of a real estate buyer.
View ads on thematic sites and marketplaces.
Identify similar objects.
Call the numbers for details.
Go to reviews.
The last point can be omitted if the owner is selling.
The homeowner, unlike the agent, is willing to share all the details over the phone.

All of this will help you objectively assess your real estate, especially if you plan to sell an apartment without repairs, identify strengths and weaknesses, and come up with ways to attract buyers. All this will be needed for the next step.

Drafting an ad You will have to make an effort to include

all the advantages of your offer in a short message. Get ready to try on the role of a marketer, because in fact an ad for the sale of real estate is the same advertisement. You need to figure out how to attract attention and stand out among competitors. We find out what it takes.

Come up with an effective headline.

It should catch the eye, but not annoy potential buyers. Capital letters, exclamation marks, other tricks have long ceased to work. The best headline is informative. Let it be a clear description of your real estate. For example: “I will sell a 2-room apartment in Crystal Park residential complex” or “House, 2 floors, plot of 10 acres, Myrhorod, $13,000.” Take good photos. It is not the aesthetic side that is important. The main thing is to show all the competitive advantages of housing. Installed new plumbing? An excuse for a close-up. Installed metal-plastic windows? Be sure to show. Try to present a large, spacious hall in all its glory, preferably with furniture in scale.

Describe the real estate.

The information must be clear, comprehensive, comprehensive and, of course, true. The more information you provide, the fewer follow-up questions you will have over the phone. specify: total and residential area; number of rooms, floors; cost, possibility of trading; type of real estate: primary, secondary; state of repair; communications: heating, water supply, sewerage; characteristics of the house, external walls, networks; object address, district, transport interchange, infrastructure. Please provide your contact details. If the apartment is sold by the owner, this should also be noted in the ad. We wrote in more detail about the announcement step in an article published earlier.

Post an ad Don’t limit yourself to one resource.

It is important to reach as wide an audience as possible. Add announcements on sites, portals, public in social networks, etc.

Preparing housing for sale In the West

This is a whole business area called home staging or, literally, “housing presentation.” It defines a set of measures to increase the attractiveness of real estate for sale. In fact, home staging is pre-sale preparation, but more serious and large-scale. This includes various measures, from cosmetic repairs to general cleaning. At the same time, the main rule is that all investments must eventually pay off. That is, no expensive solutions, only affordable and effective ones.

Here’s what you can do as part of home staging:

re-glue the wallpaper;
paint the seams between the tiles;
lay linoleum; change the tulle;
repaint the ceilings or simply wipe, if the condition is satisfactory;
clean the carpet; wash the windows;
check the serviceability of all lighting devices, switches, door handles, and so on; if necessary, replace light bulbs, remove other possible breakages;
repair the plumbing: the flow can be eliminated by replacing a gasket or a broken valve.

And don’t forget about the surrounding area. We are talking about the entrance and the yard. Of course, there is no point in making repairs in the front room, it is enough to simply clean it. You will probably be able to resolve this issue with the landlord or the janitor.